Get the full MSP strategy blog series in a free PDF download (50 pages)
The key question is ‘Why do software vendors see the MSP channel as so lucrative?’.
About 7/8 years ago I was listening to the finance team explain that if we did not acquire
any more customers we would still see growth in our MSP channel – I think it was
pegged at around 10-15% CAGR
This was puzzling as you’d expect that not acquiring customers would mean a contraction in
revenue when factoring in customer churn (non-renewals)… but here lies the interesting
thing about MSPs and their business model I am looking forward to sharing with you.
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