Here you can read the “Let’s Target MSP’s” series where I cover all the key topics when looking to sell to MSP’s as a software vendor, I cover:

• What is an MSP?
• TAM/SAM  
• Economics of an MSP and their customers 
• Personas
• Vertical analysis
• Share of Wallet 
• The assisted sale 
• Product Penetration Scale 
• Financial Modelling
• SaaS metrics 
• Commercial agreements/billing 
• Research, Analysts, consultants and forums 
• Marketing and Shows 
• RMM’s, PSA’s and integrations 
• Product capabilities and principles
• ‘MSP team’ investment requirements
• Activity maps and company strategy (coming soon)
• Product management best practices (coming soon)